
After a quick and secretive sneak peek which we were allowed to see a week before the show, we couldn't wait to see the new collection of ILJA for Fall Winter 2012 2013. We had to learn to be patient... but it was worth the wait!

After a quick and secretive sneak peek which we were allowed to see a week before the show, we couldn't wait to see the new collection of ILJA for Fall Winter 2012 2013. We had to learn to be patient... but it was worth the wait!
During the exhibition, Ilja Visser also premiered the fashion film of next year's A/W collection for her ready-to-wear label Ready to fish_ And now we can show it to you!
Remember how Ilja explained the concept of the collection, Wanderlust? It relates to the strong desire to wander, explore and discover in stillness and silence. The Hidden World was even invited to the set of the shoot. Ilja told us all about the to-do list, preparations and what happens while shooting including the non-glamorous side of things. Studio Sunday was so kind to give all the details behind the music for the film. Now watch how it all comes together with this film. Enjoy!

Sure, fashion can bring glamour but sometimes it's hard to find ;-). See for yourself what we mean by that....

Well, when the model is finally ready for the camera we start shooting. Here are some behind the scenes photos to give you an idea on what goes on.
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Before we started shooting the fashion film for next year's Autumn Winter collection, a lot of things needed to be done. Nina - my marketing & brand manager – had a huge to-do list. Want to know what it was? Here’s the list before there’s even one shot taken:
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