During the exhibition, Ilja Visser also premiered the fashion film of next year's A/W collection for her ready-to-wear label Ready to fish_ And now we can show it to you!

Remember how Ilja explained the concept of the collection, Wanderlust? It relates to the strong desire to wander, explore and discover in stillness and silence. The Hidden World was even invited to the set of the shoot. Ilja told us all about the to-do list, preparations and what happens while shooting including the non-glamorous side of things. Studio Sunday was so kind to give all the details behind the music for the film. Now watch how it all comes together with this film. Enjoy!

The Hidden World was invited to come and check out the exhibition of Hyperborea and Wanderlust on the opening day. Our friends from ABSOLUT Vodka were there as well to help celebrate all the hard work of Ilja and her team.

Naturally, The Hidden World also went the day before.... Here are some photo's to give you a feeling of what it means to get everything ready ;-)

We always decide the look of the models for the shoot together with our hair & make-up artists, Hester & Flavio. For the campaign shoot of Hyperborea we wanted to transform the model  in a strong, sophisticated woman with a northern, pale look; extraordinary tall with deep black hair.

Today we’re shooting the campaign for the 2012 Spring & Summer collection of my couture label 'ILJA'. This collection is inspired by Hyperborea, a secret place in the far and undiscovered north according to Greek mythology.

Yesterday was the launch of Ready to fish_ CD3 @ F95 in Berlin with the band Tula and ABSOLUT cocktails. But The Hidden World discovered there's more music to show in Ilja's world. Here's a picture of the music composition for Ready to fish_ fashion film A/W 12&13. We sat down with Dominggus Pelupessy of Studio Sunday to check out what it takes to create music for a fashion film.

Sure, fashion can bring glamour but sometimes it's hard to find ;-). See for yourself what we mean by that....

Well, when the model is finally ready for the camera we start shooting. Here are some behind the scenes photos to give you an idea on what goes on.

So we started at 7:30 in the morning with the shoot. Yeah, pretty early….. Why? Before a model is in front of the camera she needs to go through some stages…. For example, take a model…

Before we started shooting the fashion film for next year's Autumn Winter collection, a lot of things needed to be done. Nina - my marketing & brand manager – had a huge to-do list. Want to know what it was? Here’s the list before there’s even one shot taken:

A lot takes place and a lot of people are involved before the model comes in front of the camera in my clothes. Here you get a sense of what I mean by that. Itís a video that takes you behind the scenes of the shoot for this yearís Ready to fish_ Spring/Summer ss12 collection which will hit the stores at the end of January.

Today we're also shooting the look book for next year's Autumn & Winter collection of my label Ready to fish_ . Yes, already for next year... This collection is called Wanderlust. The concept relates to the strong desire to wander, explore and discover in stillness and silence. And also to the overall appearance of the landscape in Iceland.

Today we're shooting the fashion film for my label Ready to fish_ for the 2012/2013 Autumn/Winter collection. Earlier this week we tried out the make-up with Flavio. He's the make-up artist of MAC. I want to give my models the strong and distinctive features of Iceland women..... like Björk!

In March 2010 I opened my first brand store in the characteristic Christofori building in the heart of Amsterdam, between the well-known Nine Streets and the Leidsestraat.